After Covid-19 the way fashion marketing operates is also subject to continuous updates, with the goal of implementing new or renewed digital and omnichannel distribution solutions and advanced methodologies and tools for data analysis.Īfter Covid-19 the fashion marketing has changed. The situation in Italy is even more complex if we consider that more than 40% of the world’s production of luxury goods takes place in Italy and that all the factories, including small family businesses, have been closed for several months.įashion brands have already begun to mobilize to overcome the consequences of the prolonged lockdown of the past months, taking action on various fronts, including those related to production, organization, and communication. How has fashion marketing changed after Covid-19? The fashion industry is certainly among those most affected by Covid-19.
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